Effects
Marketing measurement and content agents — multi-touch attribution through MMM, in your brand voice.
Built for the whole company, not a silo.
Effects is the marketing system: attribution from first-touch to media-mix modeling, content and audience agents that hold your brand voice, and incrementality you can defend in a board meeting — all reading the same revenue data Elevate closes against.
What ships in the box
- 12 attribution models, first-touch through MMM and incrementality
- Content and audience agents with governed brand voice
- Brand-compound reporting beside actual closed revenue
- Token-based pricing; pools combine with Engine when bundled
- vCMO agent at Enterprise
Effects pricing at a glance.
token-based / month · annual −15%, 2-year −20%, 3-year −25% · bundles save 20–50%. Full detail on the pricing page →
| Tier | Price | Key value |
|---|---|---|
| Starter | $199/mo | First/last-touch attribution, basic brand voice |
| Professional | $449/mo | Multi-touch + content + audience |
| Growth | $1,199/mo | MMM + incrementality + brand compound |
| Scale | $2,499/mo | Custom ML, BYOK clones |
| Enterprise | Custom | vCMO agent |
Effects vs HubSpot Marketing Hub.
HubSpot is the mid-market marketing default. The trade is execution-tool breadth versus measurement rigor on real revenue data.
Where HubSpot Marketing Hub wins
- Breadth of execution tooling — email, landing pages, social publishing — and a huge template and agency ecosystem
- Enormous community, education resources, and hiring pool
- Free tier and gradual on-ramp
Where Effects wins
- 12 attribution models from first-touch through media-mix modeling and incrementality — measurement HubSpot doesn't attempt at this price
- Attribution runs against actual closed revenue on the same schema the CRM writes, not a synced copy
- Content and audience agents hold a governed brand voice
- Token pricing from $199/mo; pools combine with Engine when bundled
The verdict: Choose HubSpot if you primarily need execution tools and templates. Choose Effects if you need attribution you can defend in a board meeting, computed on the revenue records themselves.
Effects — frequently asked.
What does Interlock Effects cost?
Effects is token-priced by monthly capacity: Starter $199 (5,000 tokens), Professional $449 (30,000), Growth $1,199 (100,000), Scale $2,499 (250,000), and custom Enterprise pricing with a vCMO agent. Annual billing takes 15% off; bundling with Engine combines token pools and saves 20%.
What attribution models does Effects support?
Twelve, spanning the full rigor ladder: first-touch and last-touch at Starter, multi-touch at Professional, and media-mix modeling (MMM), incrementality, and brand-compound reporting at Growth. All of them compute against actual closed revenue on the same data core the CRM writes.
How is Effects different from marketing analytics add-ons?
Most attribution tools sync a copy of your CRM and reconcile it later. Effects reads the revenue records themselves — same schema, same tenancy — so attribution, MMM, and incrementality are computed on the numbers finance closes with, not an approximation of them.
Does Effects generate content too?
Yes — content and audience agents ship from the Professional tier with a governed brand voice, so generated copy stays on-brand by policy rather than by review. Token pricing meters the work.
Can I try Effects before buying?
Yes — self-serve tiers start with a 14-day free trial through Stripe checkout, and monthly billing cancels anytime.
It never works alone.
Effects reads and writes the Common Data Core — the same governed data layer as every other Interlock product. No connectors, no sync jobs, no export-import. Pair it with the rest of the OS and the agents see the whole company.
Put Effects to work.
Priced for the mid-market. Bundles save 20–50%.